Avanto
Avanto is a members club in Barcelona built around Finnish sauna culture, movement and shared time. In 2026, Ghost created the branding for this client project. A widely spaced wordmark and warm sand tones give the identity a quiet, tactile character. The published visuals place the brand among stone, wood, water and steam, extending it to membership cards and towels. Restrained typography and natural textures connect the club’s visual identity to its physical atmosphere.
A quiet, tactile identity for a social wellness club.
- Client
Avanto
- Année
2026
- Creator
- Medium
- Technique
- Tools
- Blockchain
- Edition
- Dimensions
- Échelle
- Typologie
Brand
Intervention Branding : Ghost
Sector Wellness · Members club
Deliverables Visual identity · Wordmark
Creative direction Sand tones · Spaced wordmark · Natural textures · Stone, wood, water and steam
Credits Ghost: Brand identity
PRJ-021
SEC-021
Brand identity and website for Avanto, a members club in Barcelona built around Finnish sauna culture, movement and shared time.
SEC-022
WEB
In 2026, Ghost designed the Avanto website and Relief developed it for this client project. The site introduces a Barcelona members club centred on Finnish sauna culture, movement and community. Warm imagery, dark backgrounds and restrained typography translate the identity into an atmospheric digital experience. Sections present the club, its activities, founders and location, then guide visitors towards a membership request. English, Spanish and Catalan entry points support the site’s local and international audience.
2026
https://www.avanto.club/
BRAND
studio-secondary
Intervention Design: Ghost · Development: Relief
Sector Wellness · Members club
Format Club presentation website
Deliverables Website design and development
Usage Discover the club and request membership
Credits Ghost: Website design | Relief: Website development
studio
studio-secondary