Ben&Max
Ben&Max is a catering business creating tailored events for brands, companies and private clients in Paris and the surrounding region. In 2025, Ghost created its branding for this client project around a warm, convivial visual language. A serif wordmark, a cream and terracotta palette and postcard-style imagery give the identity a personal character. The balance of typographic detail, illustration and food photography reflects the attention Ben&Max brings to its menus, presentation and service.
A warm identity for memorable gatherings.
- Client
Ben&Max
- Année
2025
- Creator
- Medium
- Technique
- Tools
- Blockchain
- Edition
- Dimensions
- Échelle
- Typologie
Visual identity
Intervention Branding : Ghost
Sector Catering · Events · Hospitality
Deliverables Visual identity · Wordmark
Creative direction Cream and terracotta · Serif wordmark · Postcard-style imagery
Positioning Bespoke catering combining attention to detail and conviviality
Credits Ghost: Brand identity
PRJ-012
SEC-012
Brand identity and website for Ben&Max, a bespoke catering service.
SEC-013
WEB
The Ben&Max website presents the caterer’s services through a warm visual experience that brings together brand storytelling and event photography. For this client project in 2025, Ghost designed the website and Relief handled its development. The homepage introduces the offer and its services, while a dedicated gallery gives visitors a closer look at the food, settings and team. A quotation form gathers the event type, date, location and practical requirements. Cream backgrounds and terracotta typography carry the identity throughout the journey, connecting the brand’s convivial tone with a clear enquiry process.
2025
https://www.benmax.fr/
BRAND
studio-secondary
Intervention Design: Ghost · Development: Relief
Sector Catering · Events · Hospitality
Format Service presentation website with a photographic gallery
Deliverables Website · Gallery · Event enquiry form
Usage Explore catering services and request a tailored event quotation
Credits Ghost: Website design | Relief: Website development
studio
studio-secondary