Choko
Choko is a fictional chocolate packaging project designed by Jacques Lalo at Maybes in 2024. The study explores a highly minimalist visual language for a chocolate box, with variations around white and dark chocolate. Simple forms and a restrained presentation place the product at the centre of the concept. Packaging studies are accompanied by advertising and marketing ideas, extending the same visual approach into a possible campaign universe. Choko is a creative research project: the concepts were developed as visual proposals and have not been manufactured.
A minimal box, a world of chocolate.
- Client
- Année
2024
- Creator
Jacques Lalo
- Medium
- Technique
- Tools
- Blockchain
- Edition
- Dimensions
- Échelle
- Typologie
Packaging design
Creator Jacques Lalo
Format Fictional chocolate box packaging concept
Intervention Packaging design · Advertising and marketing exploration
Deliverables Packaging concepts · Advertising and marketing ideas
Context Fictional, unproduced project
Creative direction Highly minimalist packaging · White and dark chocolate
RESEARCH
studio-secondary
studio
studio-secondary