DEFIT
DEFIT brings physical activity, game mechanics and community into a connected fitness experience. In 2024, Ghost created the brand identity for DEFIT, alongside its work on the digital product. The visual world combines a bold blue-and-white palette, sports imagery and the Babyfit characters featured in DEFIT’s ecosystem. It gives the brand an energetic, playful expression that connects with its ambition to make everyday movement more engaging and rewarding.
A fitness identity built around movement and play.
- Client
DEFIT
- Année
2024
- Creator
- Medium
- Technique
- Tools
- Blockchain
- Edition
- Dimensions
- Échelle
- Typologie
Brand
Intervention Brand identity
Sector Fitness · Digital experiences
Deliverables Brand identity
Positioning Making physical activity more playful, engaging and rewarding
Creative direction Blue-and-white palette · Sports imagery · Playful visual universe
Credits Ghost: Brand identity
PRJ-006
SEC-006
Brand identity and digital product design for DEFIT, connecting physical activity, game mechanics and community.
SEC-007
PRODUCT
DEFIT is a mobile fitness platform that connects physical activity with game mechanics and a Move-to-Earn model. In 2024, Ghost designed the digital product for DEFIT, alongside the brand identity. The experience brings activity tracking, progression and rewards into a shared interface. Activity summaries, quests and daily bonuses make the product’s game systems visible, while the Babyfit characters connect the interface to DEFIT’s wider visual universe. The result is a product design centred on movement, play and community.
2024
BRAND
studio-secondary
Format Mobile fitness application
Intervention Product design
Usage Track physical activity within a gamified fitness experience
Deliverables Application interface design
Features Activity summaries · Quests · Daily bonuses · Game progression
Platform Mobile
Credits Ghost: Product design
studio
studio-secondary