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Desair

2025

Desair is a fictional footwear design research project by Unfair and Maybes. The concept imagines a coral knitted high-top silhouette on a translucent turquoise sole with sculptural volumes. Its visual campaign explores material in motion: draped fabrics, textile dunes and splashes of water create a world between coral warmth and aquatic blue. A study of texture, light and a sense of weightlessness, carried through to the packaging.

Client

Année

2025

Creator

Medium

Technique

Concept design, art direction and AI-assisted image creation

Tools

Blockchain

Edition

Dimensions

Échelle

Typologie

Footwear concept

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RESEARCH

studio-secondary

studio

studio-secondary