NFL
For the 2024 NFL Draft in Detroit, Samy Halim created a visual identity inspired by the city’s Art Deco architecture and geometric forms. The project brought together 32 team illustrations in three colourways each, stylised mascots and three player portraits as key art. Across stage visuals, city displays, merchandise and broadcasts, this shared language connected teams, players and the host city. The event welcomed 775,000 attendees over three days, placing the artwork at the heart of a major sporting gathering.
Shaping the Draft of the US National Football League
- Client
NFL
- Année
2024
- Creator
Samy Halim
- Medium
- Technique
- Tools
- Blockchain
- Edition
- Dimensions
- Échelle
- Typologie
Visual identity for the 2024 NFL Draft
Creative credit Samy Halim, Art direction & illustration
Format Visual identity for the 2024 NFL Draft
Deliverables 32 custom team illustrations, each in three colourways · Stylized mascots · 3 player portraits as key art
Creative direction Art Deco and geometric minimalism, inspired by Detroit’s architecture and the Guardian Building
Applications Event graphics · Stage visuals · Merchandise · City displays · TV broadcasts · Fan experiences
Location Detroit, United States
PRJ-041
PRJ-041
COLLAB
studio-secondary
studio
studio-secondary