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2017
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Art
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Food
H Theoria
SKILLS
Art collaboration for brands
Artistic direction
Creative strategy
Brand identity design
H Theoria, Bottled Transgression
H Theoria approaches liqueur as a field of exploration, where desire, contradiction and human impulses take visual form. Conceived as a series of narrative objects, each bottle embodies an inner state, translated through bold illustration and a precise, almost ritualistic composition. A packaging universe that transforms emotion into matter.
Distilling the Unseen
From concept to label design, the project weaves symbolism, contrast and controlled chaos into a coherent visual language. Organic elements collide with sharp geometry, creating a deliberate tension between instinct and structure. Each flacon stands as an expressive artifact, not merely containing a spirit, but giving shape to what lies beneath.
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