From shape to fonction
From shape to fonction
From shape to fonction
From shape to fonction
From shape to fonction
2019
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Fashion
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Gaming

Swoosh

SKILLS
Creative strategy
Art furniture & object design
3D & interactive asset creation

From shape to fonction

Our research explores the Swoosh not as a logo, but as a functional principle. A line that guides movement, structures space, and organizes flow. Scaled from object to building to exhibition, it becomes a vector of circulation, light, and attention. What was once a symbol becomes an experience.

Neo-Marketing

By turning the Swoosh into inhabitable form and spatial function, we transform branding into a physical experience, creating a new kind of marketing that is lived, not shown.

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White spherical essential oil diffuser with a small circular opening near the base, releasing mist.