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2020
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Architecture
Kartell
SKILLS
Festival & event setup
3D & interactive asset creation
Immersive experience
Kartell explored how VR and AR could transform furniture presentation and how the brand could become an architectural principle for a showroom. We designed a space based on the letter “K” as the floor plan, complemented by a sculptural stair system that turned circulation into a display device and furniture into part of the architecture.
Virtual Showroom
In parallel, we created a VR interface for an on-site activation, allowing visitors to experience pieces that could not be physically shown. The immersive setup extended the showroom beyond its physical limits, merging brand, space, and digital experience into a single way of discovering the collection.
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